Our communities have been redefined over the decades. Cavemen gathering around their first fire, Pilgrims settling the first colonies, 50's soda pop shops, 90's internet cafe's and now Social Media Communities. That's right we rarely even pick up the phone anymore. I was out today visiting a prospective client. I asked her are you on facebook. She replied. How do you think I stay in touch with my mother?
The question you must ask yourself is are you socially connected and if not why aren't you? . For instance, Facebook estimates it has more than 500 million active users. Adults "friend" their kids, parents, coworkers, poker buddies and friends from high school, among others. They become "fans" of businesses, clubs and grassroots initiatives. No longer a mystery, social media sites are the places to be. The average age of a social networker is 37 years old, for a suburban family practice, this is your target patient age range.
Those optometrists who have begun to use social media sites, such as Facebook and Twitter, are finding that social media is not just a fun add-on to the marketing strategy. It really can produce results.
Social media is a new way of looking at marketing. It requires a kind of day-to-day authenticity that differs from more traditional forms of marketing, where customers do not post opinions of your business — both good and bad — in real time.
The one question I always hear is, well where and how do I start? Social Media Marketing can often seem overwhelming and it may be a good idea to let a professional help you. SocialEyes LLC is a great place to get started. They are professional, effective and affordable.
No matter what route you take to becoming socially connected just make sure you start the journey.
Thanks
Michael Muller
mike@eyesocialeyes.com
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