If 2010 is remembered as the year that “social media” arrived on everyone’s digital radar, 2011 will be the year that social media takes hold to transform digital communications in the health care and vision arenas.
Now generally understood and accepted to be far from a marketing fad that just applies to younger people on the web, social media, today translates to very real relationships and real business opportunities for both customers and patients.
The impact now is referred to by digital marketing gurus as “social e-mail” with an eye toward developing “social return-on-investment.”
The integration of social media connections, like Facebook ( www.facebook.com) and Twitter ( www.twitter.com) with conventional websites (e.g. sign in with Facebook) is the major trend right now. Further, these well known social sites are now being joined by newer social media site variations like Quora ( www.quora.com) and Ning (www.ning.com) which enable people to create “groups of groups” that they favor—in their cultural and personal worlds as well as their business and health care circles.
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