Whether you know it or not, your customers, partners, competitors, and employees are already having online conversations. They’re talking about the latest news/developments in your industry. They?Äôre talking about the new product release just announced by one of your competitors and if they haven’t mentioned it already they will definitely be talking about that customer service screw up you thought you could sweep under the rug. Markets on the internet are conversations, and blogging gets you noticed and referenced in your industry’s conversation.
In addition to helping you create new business relationships and nurture long time partnerships, effective blogging can also give you better exposure on the internet by improving your search engine ranking.
Keep in mind that blogging is not a miracle cure. That is to say that blogging in and of itself will not marginally benefit your business. However, when blogging is incorporated into your overall marketing and communications plan you will see an increase in visitors to your website as well as an increase in real conversations you have with potential customers.
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